Page 28 - SteelGreen_Sayi_1_ENG

How is the interest in Boray at fairs
abroad?
Boray Boru prefers to participate in the
biggest iron and steel and construction fairs
due to the sector it serves. In this sense,
we participate in 3 or 4 fairs on average
annually.
We see that the interest in our company is
very high in these fairs. Boray Boru’s special
and flexible production capabilities are of
course the main reason for this interest. In
2016, I will never forget the interest shown
to our patterned products at the Tube&Wire
Düsseldorf exhibition. In addition, the fact
that we are the main supplier of other Group
companies that direct the world greenhouse
sector makes our products more elaborate
and functional, which in turn becomes the
main reasons for the interest in foreign fairs.

How do you see the future of the sector?
The developing world, of course, brings
negativities such as pandemics, economic
contraction and wars. However, on the
other hand, the increase in population, the
advancement of technology and the increase
in human needs lead us to create new
living spaces or improve our existing living
spaces. By taking maximum advantage
of the advantages of technology and the
developing world and integrating it into our
sector, we strive to ensure the continuity of
the sector and to provide maximum human
benefit. In this context, the future of the
Which countries do you mainly work for? Do you target different sector promises hope for companies with
countries? high added value and reflecting maximum
We export to 70 countries throughout the group. Only Boray Boru technological innovations to their products.
exports to approximately 50 countries. We have exports to countries This is our main goal as Boray Boru.
such as Eastern and Western Europe, Russia, Asian countries, Middle
East, Africa regions, Canada, New Zealand, although we have indirect How will artificial intelligence and
sales to America, we do not have direct sales yet. Our goal is to increase technology, the most important topics of
our market share in Western Europe, especially in America, and to the last period, affect the pipe industry?
maintain and increase our market share in other export regions. How do you plan to benefit from them?
Benefiting from the advantages of the
How would you describe your customer portfolio? developing world and technology both
Over 55 years as a group company has brought us long-term business increases your marketability and promises
and solution partnerships. Since our customers know Boray Boru’s you a future in the sector. In this sense,
We make square
solution-oriented approach and find what they want, they do not we make the highest level of technological and bee honeycomb
prefer daily and price-oriented work. As a matter of fact, this feature investments both in our production and in packaging according
gives Boray our entire facility and we evaluate this in to the customer’s
Boru the chance to create its own lane. Boray Boru does not only work terms of producing high added value and request and use
with the understanding of a pipe factory. When necessary, it creates innovative products. We try to provide special plastic
its own portfolio by making more flexible productions to fulfill its maximum benefit to the Turkish industry separators to prevent
customer’s project. Although the steel market is volatile, Boray Boru with CNC machines, robotic welds, the the products from
suppresses many volatilities within itself and ensures that the customer latest and technological pipe production touching each other
is minimized. As a price policy, it prefers long-term cooperation with lines, high-level engineering studies and and oxidizing.
minimum profitability. R&D studies. •
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